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Webinars

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn't exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this paper we treat the Respondents with the same interest and...

Catalogue: Webinars 2017
Author: Kristin Hickey
Company: KANTAR TNS Malaysia
December 29, 2017
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Citation

Hickey, K. (2017a, December 29). Mirror, mirror on the wall. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/mirror-mirror-on-the-wall-


Research papers

Helping introverts open up

This paper is divided into two parts; the first part (after defining the variables) explores the impact of introversion and extroversion on perceptions of self and life for the mentioned personalities; how they differ in their ways of looking at...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Arfa Syed, Tooba Kamil
Company: KANTAR TNS Malaysia
November 10, 2017
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Citation

Syed and Kamil (2017a, November 10). Helping introverts open up. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/helping-introverts-open-up


Videos

In pursuit of human truths

The quality of answers we get are proportional not only to the quality of questions we ask, but how we ask them. Clients are facing unprecedented clutter, competition, complexity and consumer sophistication. Increasingly, qualitative research is...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Dina El Sehrawy, Yasmin Badawi
Company: KANTAR TNS Malaysia
June 15, 2017
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Citation

El Sehrawy and Badawi (2017a, June 15). In pursuit of human truths. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/in-pursuit-of-human-truths


Research papers

Respondent engagement

Automation makes it easy to ask more from our respondents without fully considering the impact on engagement. While video and voice techniques offer hope to increase insight, do these just make it more difficult to engage respondents? We examined the...

Catalogue: Congress 2016: #WOW
Authors: Sherri Stevens, Stefan Kuegler, Jason Morris
Companies: KANTAR TNS Malaysia, Kantar
September 22, 2016
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Citation

Stevens, Kuegler and Morris (2016a, September 22). Respondent engagement. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/respondent-engagement-8886


Research papers

Spreading a common tongue

Segmentation is crucial for investment prioritisation, smarter communications, meaningful innovations to capture growth. Furthermore, a holistic segmentation provides "common tongue" - a shared marketing language to be integrated and embedded in all...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Phong Huynh, Alena Rossini, Desmond Chan, Kalidas Ashok, Laurenz Koehler
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Huynh, Rossini, Chan, Ashok and Koehler (2015a, June 15). Spreading a common tongue. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/spreading-a-common-tongue-8517


Videos

Spreading a common tongue

Segmentation is crucial for investment prioritisation, smarter communications, meaningful innovations to capture growth. Furthermore, a holistic segmentation provides "common tongue" - a shared marketing language to be integrated and embedded in all...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Alena Rossini, Desmond Chan, Kalidas Ashok, Laurenz Koehler, Phong Huynh
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Rossini, Chan, Ashok, Koehler and Huynh (2015a, June 15). Spreading a common tongue. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/spreading-a-common-tongue


Videos

The Internet of Things will make the connected life a reality

In "The Fearless CEO" issued by Hoggett Bowers, they quote the CEO of a global consumer food business. In response to the explosion in mobile media, technology and resultant changes in consumer and retailer behaviour he said his goal was to be a...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Chris Riquier, Matthew Smith
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Riquier and Smith (2015a, June 15). The Internet of Things will make the connected life a reality. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-internet-of-things-will-make-the-connected-life-a-reality


Videos

Digitised city

The main goal of the research in this presentation was to determine the effectiveness of particular types of OOH ad and the impact of these ads on the parameters of advertised brands. The test consisted of two parts: a city tour accomplished in a...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Bartosz Baranski, Marek Biskup
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Baranski and Biskup (2013a, June 15). Digitised city. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/digitised-city


Research papers

Time is of the essence

The mobile research 'revolution' is not near. It's here. And given the extreme pace of technology, and its effect on consumers and thus on research, ignoring it is a risky prospect, particularly for suppliers who will need to invest in technology and...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Adhil Patel
Company: KANTAR TNS Malaysia
October 26, 2011
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Citation

Patel, A. (2011a, October 26). Time is of the essence. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/time-is-of-the-essence